In short, a degree in marketing prepares students to enter the creative business of promoting and distributing products and services to specific customer markets. Programs typically combine core courses in economics, finance, and business management with specialized courses in some or all of the areas listed below. The level of study of each of these subjects is dependent on the level of the degree being pursued:

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As the world becomes more and more interconnected and technology continues to evolve, marketing itself continues to change. The influence of technology and online platforms on how products and services are marketed naturally means that degree programs in the field must also adapt.

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营销

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营销是由以下常见学位组成的学位类别：

  • 营销

    满意：

    高的

    AVG毕业薪水：

    $ 77K

    营销

    简而言之，营销学位使学生能够进入推广和分销产品和服务为特定客户市场的创意业务。计划通常将经济学，金融和业务管理方面的核心课程与以下一些或所有领域的专业课程相结合。这些学科的每个学科的研究水平取决于所追求的学位水平：

    • 营销产品和服务的趋势
    • 应用营销研究
    • 创意销售
    • 营销交流
    • 公共关系 /媒体
    • 创业 /业务策略
    • 项目管理
    • 数字营销

    随着世界变得越来越互连，技术继续发展，营销本身不断变化。技术和在线平台对产品和服务如何自然销售的影响意味着该领域的学位课程也必须适应。

    阅读有关营销的更多信息