Master\u2019s Degree in Public Relations - Two Year Duration\nHolders of a Master\u2019s Degree in Public Relations have several career options. They may work as public relations managers or directors or consider jobs as journalists, reporters, writers, editors, social media managers, and digital communications directors.\n
At the master\u2019s level, students can choose from a wider selection of specializations. These include international public relations, corporate communications, political/public sector communications, digital communications, marketing research and analysis, and non-profit public relations. Core classes expand upon the subjects listed in the bachelor\u2019s degree section, above, and also include:
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\n- Issues Management / Crisis Communication \u2013 how to manage issues and crisis situations for organizations
\n- Research Project \u2013 completion of a case study and original research
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Doctoral Degree in Public Relations - Five to Six Year Duration
\nThe Doctorate in Public Relations is designed for students who wish to pursue a career as a researcher or professor. The curriculum at this level is not about learning new skills, but on researching theories and innovative ideas related to PR. Students\u2019 focus, therefore, is on:
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\n- Public Relations Research Methods
\n- Using Statistics in Public Relations
\n- Public Relations Thesis Research
\n- Human Behavior
\n- Philosophical Issues in Public Relations
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", "display_order": 2, "created_at": "2019-10-01T11:36:05.327941-07:00", "updated_at": "2021-12-06T12:49:13.553449-08:00"}, {"degree_id": 582, "page": 1, "title": "Degrees Similar to Public Relations", "summary_markdown": "**[Advertising](/degrees/advertising-degree/)** \r\nWhile public relations is concerned with image and brand *management*, advertising focuses on creating the campaigns that achieve the goal of brand *communication*. Clearly, these two fields are very closely linked. The degree programs, therefore, share some coursework: principles of advertising, copywriting, media planning, and consumer behavior.\r\n\r\n**[Business Administration](/degrees/business-administration-degree/)** \r\nMost companies and organizations use some form of public relations to support their business goals. So, public relations and business degrees are naturally linked. Business administration or management, though, has a broader scope. It is concerned with more than public relations. Its mandate includes overseeing finances, staffing, and contract negotiations. A business administration degree program, therefore, teaches students how to plan, organize, and direct all the activities of an organization.\r\n\r\n**[Mass Communication and Media Studies](/degrees/mass-communication-and-media-studies-degree/)** \r\nPublic relations degree programs have a fairly narrow focus. On the other hand, degree programs in communications teach broad skills that graduates can apply in media, public relations, and general communications and content writing work.\r\n\r\n**[Journalism](/degrees/journalism-degree/)** \r\nJournalism degree programs teach students how to report, write, and edit articles for broadcast or publication. They include classes in broadcast news writing, copyediting and design, reporting, and media law and ethics.\r\n\r\n**[Marketing](/degrees/marketing-degree/)** \r\nA degree in marketing prepares students to enter the creative business of promoting and distributing products and services to specific customer markets. Programs typically combine core courses in economics, finance, and business management with specialized courses in areas like marketing trends, applied marketing research, marketing communication, and digital marketing.", "content_markdown": "", "content_html": "
Advertising
\nWhile public relations is concerned with image and brand management, advertising focuses on creating the campaigns that achieve the goal of brand communication. Clearly, these two fields are very closely linked. The degree programs, therefore, share some coursework: principles of advertising, copywriting, media planning, and consumer behavior.
\n
Business Administration
\nMost companies and organizations use some form of public relations to support their business goals. So, public relations and business degrees are naturally linked. Business administration or management, though, has a broader scope. It is concerned with more than public relations. Its mandate includes overseeing finances, staffing, and contract negotiations. A business administration degree program, therefore, teaches students how to plan, organize, and direct all the activities of an organization.
\n
Mass Communication and Media Studies
\nPublic relations degree programs have a fairly narrow focus. On the other hand, degree programs in communications teach broad skills that graduates can apply in media, public relations, and general communications and content writing work.
\n
Journalism
\nJournalism degree programs teach students how to report, write, and edit articles for broadcast or publication. They include classes in broadcast news writing, copyediting and design, reporting, and media law and ethics.
\n
Marketing
\nA degree in marketing prepares students to enter the creative business of promoting and distributing products and services to specific customer markets. Programs typically combine core courses in economics, finance, and business management with specialized courses in areas like marketing trends, applied marketing research, marketing communication, and digital marketing.
", "display_order": 3, "created_at": "2019-10-01T11:36:05.329191-07:00", "updated_at": "2021-11-18T13:55:40.250944-08:00"}, {"degree_id": 582, "page": 1, "title": "Skills You’ll Learn", "summary_markdown": "Students of public relations learn that the field is a demanding one, which requires a considerable skillset. PR graduates, therefore, come away from their studies with an especially wide set of skills that can be used in almost any walk of life:\r\n\r\n- Verbal communication / public speaking\r\n- Written communication\r\n- Editing\r\n- Speech writing\r\n- Press release writing\r\n- Social media\r\n- Research\r\n- Interviewing\r\n- Cultural awareness\r\n- Emotional intelligence\r\n- Customer relationship management\r\n- Attention to detail\r\n- Time management\r\n- Project management\r\n- Stress tolerance", "content_markdown": "", "content_html": "
Students of public relations learn that the field is a demanding one, which requires a considerable skillset. PR graduates, therefore, come away from their studies with an especially wide set of skills that can be used in almost any walk of life:
\n
\n- Verbal communication / public speaking
\n- Written communication
\n- Editing
\n- Speech writing
\n- Press release writing
\n- Social media
\n- Research
\n- Interviewing
\n- Cultural awareness
\n- Emotional intelligence
\n- Customer relationship management
\n- Attention to detail
\n- Time management
\n- Project management
\n- Stress tolerance
\n
", "display_order": 4, "created_at": "2019-10-01T11:36:05.330420-07:00", "updated_at": "2021-11-18T13:55:40.252178-08:00"}, {"degree_id": 582, "page": 1, "title": "What Can You Do with a Public Relations Degree?", "summary_markdown": "In today\u2019s world, public relations is part of almost every business. It follows, then, that the number of occupational categories that PR graduates can explore is extremely wide, if not almost endless. Below is an alphabetical list of some of the kinds of enterprises that typically need public relations professionals.\r\n\r\n- Advertising, Marketing, Media, and Publishing\r\n- Agriculture, Forestry, and Fisheries\r\n- Arts and Entertainment\r\n- Banking and Finance\r\n- Charity, Not-for-Profit, and NGOs\r\n- Construction\r\n- Cosmetics / Beauty Brands\r\n- Education Institutions\r\n- Energy and Utilities\r\n- Engineering \u2013 chemical engineering, civil engineering, geotechnical engineering, electrical engineering, mechanical engineering\r\n- Environment and Conservation\r\n- Fashion\r\n- Gaming / Casinos\r\n- Government\r\n- Healthcare\r\n- Hospitality, Tourism, and Events\r\n- Information Technology\r\n- Law\r\n- Law Enforcement\r\n- Management Consulting\r\n- Manufacturing and Production\r\n- Mining\r\n- Politics, Political Campaigns, and Political Groups\r\n- Public Sector and Defense\r\n- Recruitment and Human Resources\r\n- Retail or eCommerce\r\n- Sports Franchises\r\n- Transportation\r\n\r\nIn each of the above sectors, there are opportunities to become part of a public relations team \u2013 as a public relations assistant, officer, specialist, consultant, executive, manager, or director.", "content_markdown": "", "content_html": "
In today\u2019s world, public relations is part of almost every business. It follows, then, that the number of occupational categories that PR graduates can explore is extremely wide, if not almost endless. Below is an alphabetical list of some of the kinds of enterprises that typically need public relations professionals.
\n
\n- Advertising, Marketing, Media, and Publishing
\n- Agriculture, Forestry, and Fisheries
\n- Arts and Entertainment
\n- Banking and Finance
\n- Charity, Not-for-Profit, and NGOs
\n- Construction
\n- Cosmetics / Beauty Brands
\n- Education Institutions
\n- Energy and Utilities
\n- Engineering \u2013 chemical engineering, civil engineering, geotechnical engineering, electrical engineering, mechanical engineering
\n- Environment and Conservation
\n- Fashion
\n- Gaming / Casinos
\n- Government
\n- Healthcare
\n- Hospitality, Tourism, and Events
\n- Information Technology
\n- Law
\n- Law Enforcement
\n- Management Consulting
\n- Manufacturing and Production
\n- Mining
\n- Politics, Political Campaigns, and Political Groups
\n- Public Sector and Defense
\n- Recruitment and Human Resources
\n- Retail or eCommerce
\n- Sports Franchises
\n- Transportation
\n
\n
In each of the above sectors, there are opportunities to become part of a public relations team \u2013 as a public relations assistant, officer, specialist, consultant, executive, manager, or director.
", "display_order": 5, "created_at": "2019-10-01T11:36:05.331469-07:00", "updated_at": "2021-11-18T13:55:40.253518-08:00"}], "degree_specializations": []}">
